Tuesday, 27 November 2012

Digital Distribution: Choice Is King

Ryan William Neal reports from last week's Future of Television Summit panel discussion "Digital Distribution Models: How Technology is Changing the Way Viewers Access TV and Video Content.” The panelists, which included executives from HBO, Disney and ESPN, YouTube, RSG Media and DSB all agreed about one thing: diversity of distribution platforms is ultimately a good thing.

Said Tim Connolly, vice president of digital video distribution at Disney and ESPN Media Networks, “The apps and websites are like the department stores where users can browse and see what they like. In our access points, it’s more like a boutique store. [Disney and ESPN] see them as complementary.”

Read the full recap here on Digital Media Wire.

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