Thursday, 3 January 2013

VH1's Sacher: Social TV is the New Reality of Television as 80 Percent of Viewers Use a Second Device While Watching

Some 80 percent of viewers of VH1 programming use a mobile device (phone,tablet, laptop) while watching, says Dan Sacher, SVP for Digital at VH1 in this interview with Beet.TV These new viewing habits have redefined what had been called "social TV" to hte new reality of television itself, he says. While not all the 80 percent of those with a second device interact with programming related to the network, this new means of viewer provides networks with many new opportunities, he says.

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