Thursday, 24 January 2013

?It?s Not Complicated?: AT&T?s ads top the social tv commercial chart

For last week?s edition of�Bluefin Labs? most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant ?It?s Not Complicated? ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called ?Fresh Perspectives.? Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett?s act national. continued…

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