An inside look at how HBO and Cinemax are using social for Comic-Con
Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.