Thursday, 5 July 2012
BBC Worldwide Digital Chief: "We are on the forefront of video on demand"
LONDON - With its TV show Doctor Who holding the top spot on iTune in 2011, the BBC Worldwide is "at the forefront of VOD (video on demand)," says Daniel Heaf, EVP/MD for Digital for the BBC Worldwide in this on-stage interview with Robert Andrews, senior international editor of GigaOm/paidContent. A cornerstone partner of the Apple's iTunes, the BBC enjoys a "disproportionate" position in the U.S., far beyond the footprint it has in that market, he says. He attributes success to dealing with iTunes as a"retail" opportunity - and the lack of programming through traditional broadcast and cable channels. Heaf was the host and a participant at the Beet.TV Global Video Summit at the BBC Worldwide headquarters earlier this month. Earlier this week, Heaf was named Chief Digital Officer of the BBC Worldwide, a position he will assume in October. Andy Plesser