SAN FRANCISCO - (Via Skype Video) Adobe will power live streaming and on-demand delivery to digital devices of the London 2012 Olympics for the BBC, says Ashley Still, Director of Video Solutions at Adobe Systems in this interview with Beet.TV. The BBC will use Adobe's Project Primetime video technology platform to reach viewers in the United Kingdom via computers, smartphones, tablets and connected TVs. "There will be more content available on the Internet than over TV," Still tells us in this video interview. "BBC is the first large customer we can talk about that is extensively using components of Project Primetime." The Adobe tools, for instance, will allow the BBC to simulcast events live on digital devices, and then also turn those feeds into on-demand clips. The programming coverage will be accessible on both Apple and Android devices. The London Olympics is being billed as the first digital Olympics. "You can really see the shifts that have happened in consumer adoption of new technology every two to four years. It's amazing for mobile," Still tells us. NBC Sports is also using Adobe's Project Primetime in the United States. In London in June, at BBC headquarters, we spoke with the BBC's Cait O'Riordan, Head of Product, Sport and Olympics 2012. Please find that interview on this page, below. Daisy Whitney
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