Wednesday, 17 October 2012

Creativity, Not Cash

The number one rule of marketing is to do it. You can't expect word of mouth if you don't build it. But you needn't take out a loan or pawn your grandmother's jewelry to market your business. In fact, you may not need much cash at all. It's not that money can't be a great help to a marketing plan. But if you don't possess great start-up capital a little creativity can stand in nicely.

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