Funny or Die Launches Commercial Arm, Likes Kia, New Era

Funny or Die may just be the perfect new media studio. If you happen to disagree, and if the news of its original web series Drunk History getting picked up for a pilot presentation by Comedy Central (along with all the other things the five-year-old entity founded by Will Ferrell and Adam McKay?s Gary Sanchez Productions has accomplished in the world of entertainment) doesn?t convince you otherwise, maybe this news will.

Funny or Die has created a commercial production arm. It?s called Gifted Youth, is overseen and was conceived of by Funny or Die VP of Branded Entertainment Chris Bruss, and has already created some highly watchable branded programming, which, of course, debuted on Funny or Die.

The first offering from Gifted Youth features Blake Griffin playing Blake Griffin to Jeff Goldblum?s theoretical physicist (obviously), who attempts to create a Mythbusters-like stunt, in which a Kia Optima dunks a basketball over the 6?10? 251 pound LA Clippers power forward (because that?s what the 6?10? 251 pound LA Clippers power forward once did to a Kia Optima). The results are pleasantly unexpected in a way that you would expect.


Related News:

1. Funny or Die’s ‘Drunk History’ Picked up by Comedy Central
2. New Era Caps Gets Branded with Tattoos, Vice Magazine

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