Creativity, Not Cash

The number one rule of marketing is to do it. You can't expect word of mouth if you don't build it. But you needn't take out a loan or pawn your grandmother's jewelry to market your business. In fact, you may not need much cash at all. It's not that money can't be a great help to a marketing plan. But if you don't possess great start-up capital a little creativity can stand in nicely.

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