BOSTON - While the utility of the highly anticipated new Apple TV is a matter of considered speculation, what is clear is that it will be app-based and publishers need to get ready for the new platform, says Jeremy Allaire, CEO of Brightcove, in this inteview with Beet.TV Here at the Brightcove customer conference, Allaire announced the availabity of App Cloud Dual-Screen Solution for Apple TV. The new solution enables media publishers to develop rich content apps for the iPhone and iPad that simultaneously control content, data and information presented on an HDTV while displaying synchronized content on the iPad or iPhone. Andy Plesser Disclaimer: Beet.TV's coverage of the Brightcove PLAY global customer conference is being produced as part of a sponsorship agreement.
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