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Wednesday, 23 January 2013
Kate, Ronnie, Rachel, Hoff... it's amazing who drops in on my little island, tweets Branson the boaster
Sir Richard Branson treated his Twitter followers to a sublime example of the art of name-dropping, detailing the ‘fascinating, eclectic group who have dropped by' on his private island.
RTB Poised for Higher CPMs in 2013
Programmatic buying will yield higher CPMs and more brand advertisers in 2013. Those are among the predictions shared by Christina Beaumier, VP Global Client Development at Xaxis, Group M's audience buying unit, in an interview with Beet.TV. We caught up with her for a discussion about what's ahead in real-time-bidding and audience buying. "We'll see more inventory, and pricing for the right adience will go up. The beauty of big data is it rewards stuff that works," she tells us. That's why she expects to see much more dynamic pricing for programmatic buys, based on the specificity and effectiveness of finding the right audience. Similarly, she expects more brand marketers to come on board in the year ahead, and data may be the lure for them.The perception of audience buying is that it's performance-based, she explains. But data from campaigns can show how it serves branding efforts too. "With video and the ability to bring in data to the decision of whether or not to deliver a video impression gives a strong value for a brand advertiser...We can start to plan video as part of the whole mix and deliver a video ad the first time we see a user and the second time maybe a display ad, and the third perhaps a call to action. So we can use video as part of the funnel, and using that sequencing of messaging through data across video and display is getting brand marketers excited."Also, in 2013 she expects the term "agency trading desk" to go away because it doesn't capture the full scope of planning, segmentation, budgeting and strategy that an agency does. We also spoke with her in the fall about the expansion of Xaxis.
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Monte Paschi shares halted for excessive losses
MILAN (Reuters) - Shares in Banca Monte dei Paschi di Siena were suspended from trading on Tuesday morning for excessive losses following a press report about a loss linked to a derivative contract. 
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Tuesday, 22 January 2013
Smallest house in Brussels up for auction
BRUSSELS (Reuters) - Cosy might be the best word to describe the smallest house in Brussels, which is about to go up for auction. 
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Student Tweets From Inside School During Shooting at Texas College
A school shooting at the North Harris campus of Lone Star College near Houston, Texas was reported Tuesday afternoon. One student, currently identified only as "Amanda," was stuck inside the building -- but she managed to send messages to friends, family and reporters via Twitter during the ordeal.
KPRC-TV in Houston has reported multiple people were shot and one person was detained. A search is ongoing for a possible second suspect.
Below is a curated list of Amanda's tweets:
[View the story "Student Tweets During School Shooting" on Storify]
Photo courtesy of iStockphoto, Njari
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Bristol Rugby still waiting on a date for Cardiff rearrangement
BRISTOL Rugby are still waiting to hear when they will face Cardiff in their final British & Irish Cup pool game, which was postponed at the weekend.
Bristol are eager to play the match on Saturday, February 2 – but Cardiff are less willing as Wales host Ireland in their Six Nations opener that day.
Bristol chief executive Steve Gorvett said: "The RFU are in discussions with the WRU, because there are some issues.
"The Welsh clubs apparently don't play on the day of the first Welsh international, so we are trying to get through that one.
"We would expect to know more by (Wednesday) afternoon."
Bristol are eager to play the match on Saturday, February 2 – but Cardiff are less willing as Wales host Ireland in their Six Nations opener that day.
Bristol chief executive Steve Gorvett said: "The RFU are in discussions with the WRU, because there are some issues.
"The Welsh clubs apparently don't play on the day of the first Welsh international, so we are trying to get through that one.
"We would expect to know more by (Wednesday) afternoon."
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